What you see is what you get
If you want to change minds in 2020, change what people see. And you do want to change minds. You might want to change your client’s mind so she hires you. It might be your customer’s mind so he buys more of your product. You want to change your kids’ minds, your friends’, your teammates’ minds. You might even want to change your own mind. And the key to changing minds is simple. Change what they see and you will change minds in 2020.
What you see is what you get. So if you can change what a person sees, you can change what you get. Many of us believe that it all starts with thinking. But seeing comes before thinking. Michaelangelo described the process of creating his most famous work of art, David, this way “I saw the angel in the marble and I carved until I set him free.”He didn’t say he thought about the angel. He didn’t say he acted and the angel appeared. Michaelangelo saw–and what he saw, he got.
I see this all the time in the courtroom. When the jury walks into the courtroom, they often seen an injured patient. I have to help them see something else–the doctor’s compassion, humanity or attention to detail-in order to win. And I saw my way to a 100 pound weight loss when I was 18. Instead of seeing the process of losing weight as a struggle and a time of deprivation, I saw it as a way to feel proud every day. And suddenly, I was proud. What you see is what you get.
Decide what you want in 2020. What do you need to see in order to get it? You see, then you think, feel, act and then you get. Don’t forget about seeing. It’s the secret to getting everything you want. It doesn’t matter if it is your client’s mind, your customer’s or your own–if you want to change minds in 2020, change what you see.
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